Why Choose JOI?

JOI Pure aromatherapy products are based on the scientific and holistic principles of aromatherapy. Essential oils are concentrated extracts from specific plants and plant parts and as a group are one of the most highly active and effective cosmoceuticals in natural skin care today.

All JOI Pure essential oils are of therapeutic quality and sourced according to species and origin for their specific beneficial properties. All our products are formulated using these pure essential oils in sufficient concentrations to generate a deeply significant healing and rejuvenating response.

JOI Pure aromatherapy products care for your skin without harmful chemicals. We do not use petro-chemicals or derivatives, propylene glycol, polyethylene glycols, synthetic colours or fragrances, sulphates, chemically derived preservatives, lanolin, animal products or animal testing. Such substances can not only adversely affect your skin but also your short and long term health.